You worked hard to build your list. You spent lots of time writing articles or email messages that you send to your readers. You have done a great job giving them valuable information. After all that work, all that time, you receive a notification that a reader just unsubscribe. What a waste, right?

Are you mad when people unsubscribe? Well you are not alone.

Nobody likes being rejected. When I started my newsletter years ago and people unsubscribe I was mad, too. What was wrong with my newsletter? Why didn’t they like me? Since I was new in the business I needed to understand the problem so I could make the right change to my newsletter. So I spoke with numbers of other coaches and began to realize that everybody, no matter how successful, has the same issue. Some of your readers will unsubscribe from time to time. This does not mean they do not like you or your newsletter. It is nothing personal. Maybe they signed-up as a curiosity to learn more about your topic. Maybe they just wanted the free CD or wanted to attend a free teleclass, and unsubscribe just after, and that is ok. They could have changed their business or job situation changed and your newsletter doesn’t fit their new situation. Maybe they have too many newsletter subscriptions and not enough time to read them. Don’t you unsubscribe yourself from other newsletters or mailing lists some time? I am sure you have your reasons.

Unless people unsubscribe constantly you probably aren’t doing anything wrong. However if you are losing readers quickly you may have a big problem. Focus on what you can do about your unsubscribers.

Instead of being mad when they unsubscribe, you actually should be happy.

Each time someone unsubscribes from your list it means that he or she was not your right target and will probably never buy anything from you. You may be making a classic networking mistake. Don’t add anybody and everybody you meet to your mailing list. You may think you will get more clients out of a bigger list, but you may just discourage yourself by seeing how many unsubscribes you get. Tell everyone about your newsletter and let them subscribe on their own. If they are not part of your target market, you don’t need them on your list. Plus you will probably just annoyed people and they will unsubscribe anyway.

To grow your business and attract more clients you must reach your target market with ideas and solutions that work for them. It is great to have 10.000 people on your list but if they never buy anything from you, what is the purpose of having this gigantic list? It is much better to have 1000 or 2000 people on your list of committed people that buy from you on a regular basis. Those are the people you want and that is the kind of list you need.

Few years ago I met a marketing coach who became so disenchanted with the unsubscribers that he removed everyone from his list and started over from scratch. What an extreme solution! I think there are better and less drastic ways to manage your subscriptions. Don’t be mad when people unsubscribe because each time they do you will better know who your target market is. Your target market is comprised of the people that stay.

From time to time you should test your list and track the results to see which messages work best. Should you send newsletter only, solo-emails only, mix both? Should you send an email every day, two or three times a week or only once a week? Separate your list or have various websites or squeeze pages to attract people a different way to build separate lists. Test and track for the first 3 weeks, adjust and adapt for the next 3 months. You will discover which options work best for your target market. Then you can implement them to your entire list.

Building a list and creating a follow-up system is an integral part of Power of Networking Secrets. You will discover the step-by-step process to integrate and customize simple, yet effective strategies to put your follow-up system on auto-pilot. You will do the set-up work once then let your system work for you! Work once, then your system will work for you!