You probably heard it before: article marketing is key in your business to get people to know you and your expertise and to promote your services. The power in article marketing is that you can sell without ‘selling’.

In other words, if done correctly your articles will basically serve as a sale rep. They will have a sneak peak of what your program can be and people will see that if you already give them great and valuable information for free in your articles, your programs must be packed with more information that is guaranteed to solve any issues they can have.

Your newsletter have a certain numbers of readers, but online provides you with a practically infinite source of readers all over the world.

Don’t be too pushy or you will get a lot of unsubscribers. People like to make their own decisions when the time is right for them. As long as you continue to provide them with valuable information and incentives for purchasing your products they will work with you above others when they need services. The quality of your messages must be on the same level as your articles, so people will be more willing to buy when you will sell your next product or program

What do I mean by that? When you write articles your base gets a chance to sample your expertise and understand that you have valuable information to offer them. Your articles help people solve some of their challenges, so when they get ready to buy they will buy from you instead of anybody else, because they know that you are their problem solver. They read your articles online, on your website, blog and probably follow you on social media for more information. These are the people that sign-up for your newsletter to make sure to receive your advice.

Your articles will help you grow your visibility online to a point that people will tell you “I see you every where.” The best part is that article marketing doesn’t have to cost you a penny. There are so many free articles directories online that you probably can post them on 50 to 60 different sites which will give you maximum exposure. Just imagine your articles will gain more exposure online that in your own newsletter.

The purpose of your articles are also to grow your list, so make sure to put your resources box at the end of each article that you post online. To make signing up lucrative to your target market include a ‘free’ incentive such as a report, an ebook or an audio. Once people are on your list you will get a chance to send them messages on a regular basis to promote your services and start the selling process.