Are you like most small business owners, trying to do everything on your own and are so busy working IN your business that they are not working ON your business.

How many hours a week are you spending on administrative tasks, accounting or bookkeeping, designing your business cards or brochures, managing your own mailing list, answering the phone for every call, going to the post office, following up with clients, etc? Now, how many hours are you working ON your business, means doing your marketing plan, creating new services or products, promoting your business, looking for new clients or partners for strategic alliances, all these essential elements that are bringing you money to grow your business? Personally, a few months ago, I completely changed my organization and instead of doing everything on my own, I decided it was time to delegate.

For example, my website is now on total auto-pilot. Thanks to 1ShoppingCardwhen people sign-up for the newsletter or for an event, I don’t have to send an email to each person, the auto-responders take care of it, the same thing to send a reminder. Or once a week, when I send my newsletter, I just set up the system and the news goes to my entire list. I don’t have to send it 30 emails by 30 emails as I used to. I was able to save hours of my time, just by using their system. Plus with the ad trackers, I can measure the results of each of my ads or specials sales.

I also have two virtual assistants. One who does my administrative work in French, and one who does my administrative work in English. So now, I don’t spend my time on every little stuff which definitely needs to be done, but doesn’t have to be done by myself. this gave me time to write my book for example, “Start Your Dream Business Today!” or to create new products, (you will hear about it very soon). So the fact that I have more time also helped me focus on my business, make more sales and grow my business. That is how I was able to double my revenue last year. Sincerely, it took me time to get there, but now I enjoy this new organization so much, that I delegate each time I can.

But I hear your question. What is a virtual assistant (VA)? A VA is a freelance executive assistant who can work for you from her own home or office. She is an independent professional so you don’t have to train her. She will work for you by the hour or the project on any business project that you have, so you won’t need to hire a regular assistant. You will save the cost of a salary and equipment.

What could you delegate to your virtual assistant?

Take a look at all your daily tasks, and see which one could be delegated. As mentioned earlier, examples are administrative tasks, accounting or bookkeeping, designing your business cards or brochures, managing your own mailing list, answering the phone, following up with clients, set-up appointments, organizing your trip, researching on the internet, submitting your articles on other websites, promoting your products or services, managing your newsletter, shipping your orders, handling registrations for your events, etc.

What is the investment in a virtual assistant?

A lot of people think of an assistant as an expense, and very often I hear “I don’t have the money to pay an assistant”. But think of it as an investment in your business. The advantage of a virtual assistant is that you are not hiring her full-time. You can hire her for only 4 or 5 hours a month, or for a specific project. But during those 4 or 5 hours, YOU will have the time to work on your business and make money. Plus since she is a professional, she will probably spend less time in a specific task that you will do. And more time for you means more money for your business.

Where can you find a virtual assistant?

On the internet, some companies are specialized. By referrals, if you know somebody who already works with a virtual assistant, you may ask them for the contact information.

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